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- From Nike to Gillette, big brands are weighing in on hot-button social and political issues more than ever before.
- A new survey found Americans are now associating lots of brands with political parties — and many even expect corporations to take a stand on big political issues.
- Here are the brands which Americans surveyed think lean Democratic or Republican.
Between Nike signing an endorsement deal with Colin Kaepernick and Yeti Coolers and Delta Airlines suspending their partnerships with the National Rifle Association, huge brands are weighing in on hot-button social and political issues more than ever before.
The Global Strategy Group’s sixth annual Business and Politics Survey found that Americans are now associating lots of brands with political parties — and many even expect corporations to take a stand on big political issues.
Read more: People are trashing their razors to protest Gillette’s controversial ad about toxic masculinity
While consumers have boycotted brands over their actions or their inaction on key political issues, the GSG report ultimately concluded companies face a greater reward than a penalty for staking out positions on prominent social and political subjects, such as race and gender equality.
79% of Americans surveyed for the report said companies should take action on important issues, and 87% agreed that brands have the economic and social capital to drive change.
Consumers also associate brands with either the Democratic or the Republican Party based on their public stances.
Here are the brands which Americans surveyed think lean Democratic or Republican.
Nike: a net 30% of Americans say the brand leans Democratic.
Hollis Johnson/Business Insider
Source: Global Strategy Group
Facebook: a net 27% of Americans say the social media company leans Democratic.
Justin Sullivan/Getty Images
Source: Global Strategy Group
The NBA: a net 24% of Americans say the basketball association leans Democratic.
Associated Press
Source: Global Strategy Group
See the rest of the story at Business Insider
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Source: Business Insider – gpanetta@businessinsider.com (Grace Panetta)