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- A new survey ranks the reputations of the biggest brands in America.
- Chick-fil-A has the best reputation of the chains, while McDonald’s has the worst.
- Here’s how six of the biggest chains in fast food stack up.
Chick-fil-A has the best reputation in fast food. And, McDonald’s has the worst.
This week, Axios and Harris Poll released a new ranking of the reputations of the biggest brands in the United States.
In the poll, one group of people identified the brands that they believed to have the best and worst reputations in the US. A second group ranked these brands — deemed the "most visible" — based on their reputations.
Six fast-food companies made the list of 100 brands.
Here is how some of the biggest names in fast food stack up.
6. McDonald’s
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Score: 63.7
McDonald’s fell 29 spots since Harris Poll’s last ranking, taking the 88th spot out of 100 brands.
Read more: McDonald’s is flipping its iconic arches upside down again for International Women’s Day
5. Papa John’s
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Score: 66.6
Read more: Papa John’s was the biggest loser in fast food this year
4. Chipotle
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Score: 66.8
See the rest of the story at Business Insider
See Also:
- Brownies, cheese sauce, and guacamole: 7 cult-favorite Chick-fil-A menu items that are almost impossible to find
- McDonald’s is flipping its iconic arches upside down again for International Women’s Day
- We visited a Charlotte Russe store the day after the company filed to liquidate, and it’s clear the retail apocalypse is in full swing
Source: Business Insider – ktaylor@businessinsider.com (Kate Taylor)