After the once-innovative concept of cross-branded fashion collaborations exploded at the start of the new millennium, it was only a matter of time before the hospitality and travel industry wanted in on the action. The traditional formula of clothing brand “X” meets clothing brand “Y” eventually led to more unconventional partnerships, opening the door to categories like food, alcohol and even cars. Versace’s Lamborghini Murcielago from 2006, for example, is one for the books.
Hotels eventually fell in line, adopting the trend in their own ways. In 2010, Claridge’s London tapped Diane von Furstenberg to revamp its Grand Piano Suite with her eclectic touch. Over in New York, the St. Regis opened its Dior and Tiffany & Co. suites in 2011, and later followed up with rooms by Bottega Veneta and Bentley at its Istanbul and Rome locations, respectively. Meanwhile in Hong Kong, Éclat Beijing incorporated a BAPE-themed suite in 2013, complete with the label’s furniture and artwork.
Some brands opted out of the collaborative approach and instead launched entire hotel franchises all their own. Versace has been at the forefront of this game, opening its first Palazzo venue in Australia back in 2000. LVMH’s Cheval Blanc “Maisons” have expanded to include four locations and counting since the first edition landed in Courchevel, France in 2006. And Armani’s namesake chain kicked off right at the end of the decade, claiming a spot in Dubai’s iconic Burj Khalifa skyscraper in 2010.
“Today’s luxury travelers are looking for a truly one-of-a-kind experience, something that is customized and bespoke to fit their interests and desires,” St. Regis New York explained.
HYPEBEAST has gathered up seven such luxurious hotels and suites from around the world that were created by or in collaboration with fashion brands and designers. Read on for a closer look at offerings from LVMH, Ralph Lauren and more.
Armani Hotel Milano
The Italian house has locations in Dubai and Milan, which have both been designed with an elegant and simplistic ambiance to reflect the brand’s aesthetic. Nestled in the historic city center, the Milan property is only steps from the prestigious Quadrilatero della Moda shopping district. Inside, luxurious amenities include a full-service spa, the refined Bamboo Bar and upscale dining with skyline views.
Approximate starting rate per night: €408 EUR
Address: Via Alessandro Manzoni 31, Milan, MI, Italy 20121
Book: Armanihotelmilano.com
Cheval Blanc Randheli
Since 2013, LVMH’s Randheli fixture has served as an island paradise situated in the Maldives. The hotel features several secluded villas, some surrounded by gardens and others perched on water stilts for front row views of the Indian Ocean. Interiors are furnished with natural textures like rattan, bamboo, mother-of-pearl and shagreen.
Approximate starting rate per night: $2,000 USD
Address: Randheli, Noonu Atoll, Republic of Maldives
Book: Chevalblanc.com
Hotel du Petit Moulin
Located in the Haut Marais neighborhood of Paris, this boutique hotel was decorated completely by French designer Christian LaCroix. The interior designs were created in the essence of a 20th century doll house, making for a charming and colorful atmosphere from the Honesty bar to the bedrooms.
Approximate starting rate per night: €220 EUR
Address: 29 Rue de Poitou, Paris, France 75003
Book: Hotelpetitmoulinparis.com
Palazzo Versace Dubai
The Italian label’s Dubai property opened in the city’s Jaddaf Waterfront in 2016. Architecture is modeled after a 16th century Italian palace and the furniture and fabrics were all custom-made by the brand. The venue includes eight restaurants, three pools and over 200 rooms altogether.
Approximate starting rate per night: €300 EUR
Address: Jaddaf Waterfront, Dubai, U.A.E.
Book: Palazzoversace.ae
Round Hill Hotel and Villas
This resort has been situated in Jamaica’s Montego Bay since 1953, with Ralph Lauren later being invited to put his spin on the hotel’s Pineapple House. The villas include suites that range from two to six bedrooms, with access to several pools, while the Pineapple House features all oceanfront rooms overlooking the Caribbean Sea.
Approximate starting rate per night: $479 USD for the Pineapple House; $950 USD for a Villa
Address: John Pringle Drive, Montego Bay, Jamaica
Book: Roundhill.com
St. Regis New York
The luxury hotel’s Bentley Suite spans 1,700 square feet and offers details reminiscent of the brand’s vehicles, including rich wood furnishings, curtains trimmed with seat belts and Breitling clocks. Dior’s edition is decked with “Parisian glamour” inspired by the label’s French ateliers, while Tiffany’s suite is lacquered in the label’s famous shade of blue.
Approximate starting rate per night: $10,500 USD
Address: 2 East 55th Street, New York, NY 10022
Book: Marriott.com
UXUA
This earthy Brazilian space was conceived by designer Wilbert Das, who served as the creative director at Diesel for over 15 years. Das initially purchased the property as a second home or design studio, but eventually decided to work with local craftsmen in order to create a “small community” of homes that offer the services of a luxury hotel.
Approximate starting rate per night: $430 USD
Address: Rua da praça do bosque 10, Estr. de Trancoso, Porto Seguro, BA, Brazil 45810-000
Book: Uxua.com
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