- Blue Apron priced its 15 million share offering at $1.15 apiece last Wednesday, representing an 11% discount to the prior day’s closing price.
- Shares have since tanked 26%, touching $0.95 on Monday.
- The meal-kit maker has had difficulty retaining customers in the past.
- The stock bottomed at $0.65 in December and started to recover following a December 20 announcement that the company partnered with Weight Watchers
- Watch Blue Apron trade live.
Shares of the meal-kit maker Blue Apron tumbled 12.06% to $0.95 apiece Monday, nearly a week after the company priced a 15 million-share offering at a discount.
Last Wednesday, Blue Apron priced shares at $1.15 apiece, representing an 11% discount to the prior day’s closing price, Bloomberg reported, citing sources familiar with the matter. Shares have since tanked 26%.
Blue Apron has had a rough time as a publicly traded company since its June 2017 initial public offering. First, Amazon announced plans to buy Whole Foods, causing Blue Apron to slash its IPO range to between $10 and $11 a share, down from $15 to $17, as investors worried about the competition such a deal would bring. Then, less than a month later, Amazon rolled out its own meal-kit business.
And in August of last year, Blue Apron announced it was having trouble keeping customers. The meal-kit maker said its total number of customers plunged by 24% in the second quarter versus the prior year and that revenue per customer dipped by $1 to $250.
After bottoming at $0.65 apiece in December, shares started to recover — up as much as 145% — following a December 20 announcement that Blue Apron was partnering with Weight Watchers to provide healthier home cooking, as well as a forecast of achieving profitability since 2019 sent out during its quarterly earnings release on January 31.
Blue Apron was down 8% so far this year.
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