![Wells Adams Lipstick Video | POPSUGAR Beauty](https://media1.popsugar-assets.com/files/thumbor/f218T_FBNVHAJpUy13lImMuiKbg/fit-in/1200x630/filters:format_auto-!!-:strip_icc-!!-:fill-!white!-/2019/01/04/805/n/1922153/f8de4cb45c2fa3a6a81759.98223729_.jpg)
Bite Beauty has begun rolling out videos with the hashtag #HotGuysAndLipstick, and for its first, the brand has enlisted The Bachelorette alum Wells Adams. It’s not uncommon for members of Bachelor nation to get in on that #sponcon — look at all those teeth whitening and Sugar Bear hair gummy ads — but this is one we can swoon to on repeat.
The concept is simple: Bite invites hot guys into its Beauty Lab, and you get to watch them swirl together the ingredients of your lipsticks. Adams has chosen a festive, bright red base with gold flecks — which kind of reminds us of Sarah Hyland’s 2018 Emmy’s lip look. Some parts are slow-mo. All parts are just plain sexy.
Watch Adams create a tube of Bite Beauty’s newest launch, the Crystal Creme Shimmer Lip Crayon ($24), ahead.
Source: POPSUGAR Beauty