Reebok executives declined to specify the length of the deal or the investment in it, calling it “a long-term deal.” As is the case with Reebok’s collaboration with Pyer Moss’ Kerby Jean-Raymond, the one with Beckham benefits each respective party. Reuther said, “They inspire our brand, as much as our brand inspires them,” Reuther said. “I know having started just six months ago, these are two that I feel extremely strong and confident about, as I do with Vetements and Cottweiler, too.…There is such a strong red thread through Victoria’s vision and the way the product comes to life, the way the collections are built and the way the merchandise is displayed together.”
Source: latimes.com – Los Angeles Times