“This is an easy product,” Helton said. “It’s USC. It’s the 15th academic-ranked university in the country, and you look at all the majors that are here, the strength of the Trojan family, it’s not a hard sell. … At the end of the day, people see the big picture, and the people that signed with us today get it. They’re into it for the 40, 50, 60 years of what it means to be a Trojan and part of the Trojan family.”
Source: latimes.com – Los Angeles Times