Someone said they wanted to introduce us, so we met in L.A. He came over to my place for lunch, and we hit it off and became friends pretty quickly after that. … We’re just of a very similar age and disposition. We love our work. We love to work hard. We both like to make things. We’re both really creative people. So there’s some common ground there. The work [with him] is just sort of a bonus. I think, for the original campaign, they had a model lined up, and we’d become friends. So someone was like, “Maybe Jared is interested in doing it.” They asked, and I said, “Sure,” even though I don’t do this sort of thing too often.
Source: latimes.com – Los Angeles Times