Take the now-infamous Gillette ad, “We Believe,” which offers a parade of men and boys behaving badly as an unseen voice speaks of bullying, sexual harassment and “toxic masculinity.” A chorus of dads chimes in with “Boys will be boys.” Then, after a montage of #MeToo news and a call for change, the ad shifts to “good” men, shown caring for their children, stopping fights, standing up to the bullies and jerks.
Source: latimes.com – Los Angeles Times