The idea is to create a single destination for fans to learn all about a player, instead of forcing them to follow along on Instagram, Twitter and Facebook, as well as on outlets run by teams and leagues. Call up the “RedTurn2” app, for instance, and find Turner’s messages to fans, behind-the-scenes looks at his life on and off the field, his community involvement, his statistics, and a store for his personal merchandise.
Source: latimes.com – Los Angeles Times