Brace yourselves: Beyoncé sneakers are coming. Queen Bey has just announced that she will be teaming up with Adidas on new footwear and apparel and will also be moving her Ivy Park brand from Topshop to Adidas. If that’s not exciting enough, Beyoncé herself has some strong words about just how epic the collaboration will be.
"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."
Adidas executive board member Eric Liedtke also shared a statement welcoming Beyoncé into the fold. "As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach," Liedtke said. "Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators." Stay tuned as we learn more about the partnership and in the meantime, scroll down to shop Adidas sneakers.
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Source: Who What Wear – Erin Fitzpatrick