BEAUTY & YOUTH & New Balance Introduce Newly Designed 997H Leather Pack

BEAUTY & YOUTH and New Balance once again team up on a pack of classic-styled trainers. Arriving for the Spring/Summer 2019 season, the "997H Leather Pack," as the name implies, features the updated 997 silhouette with plush leather construction.

Working off the blueprint of a model that was originally introduced in the ’90s, but updated with current tech (the "H" in 997H stands for Hypothesis) this pack of 997Hs sees the choice of either an all-black or all-white colorway made in buttery-soft leather. Of course, as this is the updated version of the 997, modern additions can be found in the form of new GCEVA foam and a retooled ENCAP midsole. Other modern fabrics and materials are also incorporated into the shoe for breathability and weight reduction.

The price has also been substantially reduced with this modern take on the 997, as each pair of the BEAUTY & YOUTH x New Balance 997H Leather Pack will retail for ¥12,852 JPY (approximately $120 USD). Those interested can find them online now over at UNITED ARROWS and in-store at Beauty & Youth UNITED ARROWS Shibuya.

For more footwear news, New Era and New Balance drop 997 with removable logos.

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ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 【PR TOPICKS】 ＜New Balance＞ —7/25(木)販売開始— 2019年春に登場した新モデル「CM997H」から、“LEATHER PACK”が登場。 「CM997H」は、1990年にオリジナルがMade in U.S.Aで発売され、その後定番商品のひとつとして愛されてきた「997」を異なる角度からとらえ、現在のテクノロジーで再現した新モデル。 その「CM997H」をベースにアッパーを上質なレザーであしらい、スタイリッシュにまとめたホワイトとブラックカラーをリリースします。日本国内ではBEAUTY&YOUTHとニューバランス直営店舗のみで発売されるエクスクルーシブモデルです。 —7/25(木)販売開始— NEW BALANCE 997 ¥11,900(+tax) #BEAUTYANDYOUTH #BYMENS19 #BYWOMENS19 #BYSS19 #NEWBALANCE #NB #NB997 #997

A post shared by BEAUTY&YOUTH UNITED ARROWS (@beautyandyouth_official) on Jul 25, 2019 at 1:37am PDT

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