BEAMS Plus Reimagines Ivy League Style in FW19 Collection

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Following the release of its preppy SS19 collection, BEAMS Plus returns with another Americana-inspired lookbook. Its Fall/Winter 2019 collection reimagines Ivy League style with a modern twist, giving way to "All You Need Is Ivy."

The collection highlights a large selection of outerwear that includes pullovers, lightweight jackets, cardigans, blazers, letterman jackets and more. Classic patterns that are reminiscent of retro Ivy League style such as argyle, flannel, tweed and vertical stripes inform the outerwear pieces as well as collared shirts and sweaters. The collection’s color palette ranges from muted tones like navy blue and gray to brightly colored oranges and bold camouflage print. Bucket hats, beanies, caps and scarves complete the layered looks. "All You Need Is Ivy" continues the brand’s mission to give classic silhouettes and patterns a modern upgrade, transforming older Ivy League styles into more wearable looks.

Check out the the Fall/Winter 2019 lookbook above and stay tuned for more information on release dates and prices on BEAMS Plus’s website.

In related news, Patta updated basics and introduced new pieces in its Fall/Winter 2019 collection.

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"ALL YOU NEED IS IVY" BEAMS PLUS 2019 Autumn & Winter Original Collection ! ・ @beams_plus_harajuku @beams_plus_yurakucho ・ 新しい"アイビー"のストーリー ・ 1940〜60年代のアメリカ黄金期のスタイルを独自の手法でモダナイズする＜BEAMS PLUS＞の今シーズンは、1950年代以降にハリウッド俳優たちの着こなしによってアメリカ全土で流行した華やかな“アイビールック”にフォーカスしています。 ジョージ・ペパードが華麗に着こなすブレザー、アンソニー・パーキンスの端正なカレッジスタイル、ポール・ニューマンの荒々しいジャケットの着こなし。そのスタイルは脚本を演じるために装われた、伝統に固執することのない新しいファッションでした。これら銀幕を飾ったスターたちの“アイビールック”に＜BEAMS PLUS＞の現代解釈を加えることで紡ぎ出した、新しいアイビーのストーリーを提案します。 ・ BEAMS PLUS takes inspiration from the 1940-60s American golden age and gives it a modern spin. This season the focus is on the glamorous IVY LOOKS that were instigated by the Hollywood actors and became widely popular all over America after the 1950s. George Peppard’s stylish blazer look, Anthony Perkins’ gracious college style, Paul Newman’s wild ways with his jacket… their styles were a fresh wave in fashion, adapted to fit the scripts, unrestricted by tradition. Enjoy BEAMS PLUS’ IVY STORY, a modern interpretation of IVY LOOKS of the silver screen Stars. ・ #beams #beamsplus #ivy

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