Billionaire Boys Club has presented its Fall/Winter 2019 ICECREAM collection in a lookbook which examines five eclectic New York stereotypes.
The lookbook was shot in the New York districts of Harlem, Manhattan and Queens, capturing skateboarders, rockers, bikers, gamers and handballers. The photography aims to not only showcases the seasonal collection, but also capture the individual and their story in order to highlight how BBC ICECREAM can "blend in while standing out."
ICECREAM FW19 takes a clean collegiate approach with a number of pieces, such as a check flannel button-down shirt featuring bold verticle ICECREAM branding, a repeat-logo hoodie with varsity-style striped cuffs and the tweed varsity jacket. Elsewhere in the collection, you can find printed T-shirts and terry shorts, as well as more jackets and hoodies.
Take a look at the @SWEETCIAN-shot lookbook in the gallery above and pick up your favorite pieces from BBC ICECREAM New York and Tokyo flagship stores and online now.
In other news, KITH has unveiled its full Hawaii-themed Coca Cola capsule collection.
Click here to view full gallery at HYPEBEAST