With Pride Month in full gear, Blu-ray distributors Shout Factory are releasing a special Pride version of The Babadook.
Since debuting in 2014, the Australian horror film has become a cult classic even turning its antagonist The Babadook into a cultural phenomenon. Also with the help of meme culture, Mr. Babadook was turned into an unexpected gay icon, so it’s only fitting the movie should get a Pride revamp. To celebrate, the gloss slipcover sports the rainbow colors synonymous with Pride. The disc’s special features include interviews with the cast and crew; behind-the-scenes footage; and theatrical trailers. Only 2,500 copies will be made and will be sold exclusively at Shoutfactory.com.
A portion of proceeds from the Pride version of The Babadook on Blu-ray will go towards the Los Angeles LGBTQ Center.
Shout Factory shared in an official press release:
"Thanks to the unpredictable world of social media, viral videos, and passionate fans, The Babadook became an unexpected and embraced LGBTQ mascot in 2017 and even carried over into last year as well. This year, we fling the closet doors open even further to cement his status! We’ve created a special release with participation from our fine partners at IFC Midnight: an official limited edition and numbered Pride Month-themed slipcover packaging that will be shrink-wrapped over our existing Blu-ray release."
For more Pride purchases, Shake Shack released limited edition milkshake and merch.