We usually head straight for Amazon’s vast assortment of hair products and tools, drugstore skincare, and (if we’re feeling fancy) its A+ Luxury section when shopping for beauty loot. But, as it turns out, there’s another major area we’ve been sleeping on. The massive e-tailer also offers an impressive collection of new, emerging beauty brands — many of which are eligible for that fast and free Prime shipping, too.
From an Instagram-famous pink clay face mask to a glittery cream shadow that exceeds its $17 price point, Amazon’s page of under-the-radar brands allows indie-product discovery with the ease of shopping, well, non-indie products. You don’t need the time or patience to hunt through pages upon pages of unique finds, because we already did a deep dive into the sleeper section for you — pulling out the best buys in makeup, hair, body, and skincare. Prepare to inspire some serious "where’d you get that?" beauty-stash envy in three, two, one…
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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Source: Refinery29 – Karina Hoshikawa