Amazon’s ‘The Drop‘ has finally, well, dropped. In May, the massive online retailer announced a new fashion endeavor, one built on the rising hype around limited edition collections. Aptly named, The Drop will release new street-style inspired collaborations designed by different global influencers on a regular basis. Amazon’s teased that we can expect future collections from Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright just to name a few.
This past week, Paola Alberdi, the Italian influencer behind Blank Itinerary was announced as the inaugural influencer Amazon keeping mum about the exact drop date. After some anticipation, the collaboration finally launched this afternoon. True to Amazon’s DNA, the collection is a haven for budget-minded shoppers with none of the items surpassing the $60 mark. While simple, the 13 piece capsule does stay close to Alberdi’s own aesthetic. She’s even covertly peppered a few of the pieces into her looks over the last month. The collection is mostly made up of neutrals with a few pops of color, lots of summer-ready linen, and basic silhouettes that can easily find a home in any closet.
The caveat? Alberdi’s collection will only be available via the Amazon App or your mobile browser for 30 hours. All items will be unavailable to shop by Thursday, June 6 at 6pm EDT. The good news is, while the collection is only available for a limited time, all of the items will be made to order ensuring nothing sells out before you can checkout.
In tandem with the influencer collabs, Amazon will also be launching ‘Staples by The Drop,’ a selection of wardrobe basics mean to complement the influencer designed collections. The Staples by The Drop line will be available to shop at all times.
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Source: Who What Wear – Ray Lowe