You don’t need a special occasion or big budget to treat yourself. You can have a mini celebration any day of the week with small things — like sipping a large bottle of wine, saying no to plans to stay in and watch Sex and the City reruns, or buying a new blush palette that costs less than your go-to salad order. If new beauty products are your sweet spot, you’ll want to get a good look at all the new launches coming to Ulta in the month of August.
Whether you’re celebrating the end of summer, recovering from the realization that Tyler Cameron is probably dating Gigi Hadid (and not Hannah Brown), or you just want to gift yourself for the heck of it, the beauty retailer has something to fit your mood. We’ve done the searching for you and rounded up the best products coming to Ulta shelves this month. Our favorites: an eyeshadow palette from Jackie Aina and a volumizing "blowout" mascara. Shop all the newness, ahead, because you deserve to drop some coins on yourself for a change.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Bed Head Blow Out Freak One Step Dry + Volume
If you’ve ever hopped in front of a mirror in the morning and felt like your hair was looking dull AF, then this heat brush is for you. You can use it at the roots to build volume or at the ends to get instant waves. The best part: You only need one hand to use it.
Bed Head Blow Out Freak One Step Dry + Volume, $59.99, available at Ulta Beauty
Catrice x Eman Cheeky Blush Palette
Egyptian-Canadian beauty influencer Eman has teamed up with Catrice to launch a collection of gorgeous palettes, including this set of four blushes. The buildable powder was created to work on all skin tones, and it comes in three matte textures and one pearl finish.
Catrice X Eman Cheeky Blush Palette, $11.99, available at Ulta Beauty
China Glaze Sesame Street You Do Hue Nail Lacquer
You don’t have to be in elementary school to bring Sesame Street to life in your style. You can subtly do so with this collection of nail polishes that are inspired by the colors of the characters, like yellow for Big Bird or blue for Cookie Monster.
China Glaze Sesame Street You Do Hue Nail Lacquer With Hardeners, $3.75, available at Ulta Beauty
Pür x Barbie Signature PRO Eyelashes
Speaking of childhood favorites, Pür has brought the Barbie world to life in its newest collection, created to honor the iconic doll’s 60-year anniversary. One of the star items? This set of soft lashes that can be used up to 30 times, so you won’t have to throw out this limited-edition set right away.
Pür x Barbie Signature PRO Eyelashes, $14, available at Ulta Beauty
Anastasia Beverly Hills Jackie Aina Palette
Cue: Jackie, Jackie, Jackie, Jackie. Youtube’s favorite, truth-telling influencer – and our 2018 Beauty Innovator of the Year — is collaborating with Anastasia Beverly Hills to launch an eyeshadow palette. "I wanted this palette to service the person who wants to experiment and the person who prefers neutrals, too," Aina told R29. You’ll want to keep an eye out for when it hits Ulta shelves, because it already sold out instantly on Jackie’s Instagram Checkout.
Anastasia Beverly Hills Jackie Aina Palette will be available August 15 on ulta.com.
Love Wellness Do It All Wipes
We won’t walk into any public restroom without a pack of wipes in hand. These cleansing wipes — that are OB/GYN-recommended — are made with natural ingredients, like aloe vera and chamomile. You’ll want to snag these fast as the travel size has already sold out on Ulta’s site.
Love Wellness Do It All Wipes, $9.99, available at Ulta Beauty
Kylie Cosmetics Skin Concealer
While this concealer isn’t new, it is new to the shelves of Ulta. So the next time you’re strolling through the makeup aisle looking for a holy-grail product, you now have Kylie Cosmetics’ lightweight, long-wear formula to consider.
Kylie Cosmetics Skin Concealer, $20, available at Ulta Beauty
Eau de Juice Pure Sugar Eau de Parfum
No, this is not a juice box. This is Cosmopolitan ‘s (yes, the magazine) newest perfume. The bottle is shaped like a juice box and has fruity notes that will remind you of fruit punch — but in a delightful way. The Pure Sugar variation has top notes of strawberry and grapefruit, and if fruity isn’t your thing, there are three more fragrances in the line.
Eau de Juice Pure Sugar Eau de Parfum, $55, available at Ulta Beauty
Flesh Pure Flesh Liquid Foundation
Following the successful release of the Thickstick Foundation, Flesh dropped another one(in the words of DJ Khaled). This time, it’s a liquid formula. It comes in the same 40 shades at the original stick, and includes skin-care benefits. Is it just as good as the first Flesh foundation? Here’s what we think.
Flesh Beauty Pure Flesh Liquid Foundation, $32, available at Ulta Beauty
Anastasia Beverly Hills Luminous Foundation
There has been a wave of new foundations launching lately — Flesh, Pat McGrath, Fenty — and Anastasia Beverly Hills is also on the list. The new water-resistant, liquid formula promises medium coverage, a radiant finish that won’t budge, and no flashback or oxidization. Its range of 50 shades seem to be a hit, especially with brown skin tones as the five darkest shades have sold out.
Anastasia Beverly Hills Luminous Foundation, $38, available at Ulta Beauty
Sunday Riley C.E.O. Vitamin C Brightening Serum
If you haven’t heard the news, Sunday Riley is now available at Ulta. You can get your hands on all the fan favorites, including the brand’s brightening serum that has a potent version of vitamin C called THD Ascorbate.
Sunday Riley C.E.O. Vitamin C Brightening Serum, $85, available at Ulta Beauty
It Cosmetics Lash Blowout Volumizing Mascara
What happens when salon chain Drybar and beauty company It Cosmetics team up? A mascara cleverly designed like a barrel hair brush and a very cute name. The mascara gives your eyelashes volume and lifts each strand. It’s like scheduling a blowout, but for your lashes.
It Cosmetics Lash Blowout Volumizing Mascara, $25, available at Ulta Beauty
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Source: Refinery29 – Thatiana Diaz