Today is no ordinary groan-inducing Monday, it’s also April 1 — a.k.a., "jokes on you," day. We can choose to grumble our way through April Fools, OR we can sip the onslaught of pranks down as smoothly as that second double-espresso shot. While we aren’t having any of those inane, "free bagels in the break-room," gags, we are here for the more creatively-involved subterfuge carried out annually by a slew of mainstream brands (that sometimes offer real deals).
Ahead we’ve lined up 10 of these brilliant to absurd April Fools’ feats in order of hoaxes so good we wish we could buy them to tricks so bad we’d like to permanently unsee them. Scroll on to make Monday a little less meh by getting your fill of everything fake from cauliflower milk to cannabis cottage cheese launches, extensive dog-wedding registries to tandem bike share programs, and even Dippin’ Dots deodorant to street taco-scented toilet spray.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Wayfair’s Wedding Registry For Dogs
When we first caught wind of "Groom’d," Wayfair’s soon to debut dog-wedding registry, we took the bait, admittedly pumped to cover this VIP launch news. Although crushed to find that the joke was on us, we let it go gracefully — because the site still boasts a bomb shopping selection for furry friends in addition to a real kick-ass registry service (for hoo-mans only).
Archie & Oscar Hazeltine Dog Bed, $151.99, available at Wayfair
Via’s Tandem Bike Share
This fake April Fools’ news was more tough foolery to swallow — because, really, how awesome would a tandem bike share program be? Via pitched the newest joint-transportation service with delightful details from, "The rider in the front seat is responsible for steering and braking," to "The rider in the back seat should offer verbal encouragement to their partner, i.e. ‘Great job up there!’ or ‘That’s the ticket!’" and, "The rider in the back should periodically remind the rider in the front that they haven’t fallen off the ViaTandem." Unfortunately, this Mr. Roger’s -esque commute program was too good to be true and it isn’t actually, "tandem time."
Muuana’s Cannabis Cottage Cheese
Maybe you’re more of a yogurt fan, but for the cottage cheese-heads out there this April Fool’s news was a tough spoonful to swallow — Muuna described its faux product as a, "uniquely creamy, melt-in-your-mouth Lowfat Plain cottage cheese as a base with a sprinkle of food-grade cannabis on the bottom," with a tagline of, "Euphoric vibes are a spoonful away!" And now we’re readying our petition to get cannabis cottage cheese on the charts as a well-balanced breakfast.
Sugarfina’s Gummy Bear Face Mask
Surprisingly, in a world of vagacials and weed-facials, champagne-gummy bear masks are the unreal beauty treatments. Although admittedly an April Fools’ prank, trendy candy brand Sugarfina still bestowed us with the fake mask’s DIY recipe (in case you really want to try it…) along with free shipping and a Baby Champagne Bears cube when you spend $25 or more today on-site or in-store.
Sugarfina Champagne Bears, $8.5, available at Sugarfina
SodaStream’s SodaStreamMe
SodaStream went to highly technical levels of trickery with its April 1 product launch that was repped by a real Astronaut, Scott Kelly — the faux, "SodaStreamMe," was described as, "an on-the-go bottle that enables users to carbonate their own drinks simply by blowing into the cap, releasing excess CO2." And now we wait with baited breaths for the debut of a portable, blow-your-own sparkling water bottle with Kelly’s words lingering in our minds, “When life gives you gas, make SodaStream.”
Petco’s Wedding Registry For Dogs
Fool us once! Another white-paw service from a popular pet supplier, this registry service to provide everything from pet-i-cures to edible décor, petiquette training, fur facials, and even rave reviews from past pets who used it IRL. Although we were crestfallen to find that golden retriever couple Chloe and Max duped us on their, "Furever Wedding," story, Petco recovered by offering owners a real discount on future fur-friend services.
Dippin’ Dots Deodorant
Although absurd, there’s something distinctly and comfortingly ’90s about this ice cream-deodorant collab (Lip Smacker’s, anyone?). So, we were a little disappointed to find out we wouldn’t be able to, "Smell the Fun with NEW Dippin’ Dots deodorant!" after all — but at least we can still buy the nostalgic treat in it’s OG form.
Poo-Pourri’s Street Taco Scent
What started as an April Fool’s prank two years ago has turned into a real shopping nightmare — Poo-Pourri’s scented toilet spray lineup now includes a shoppable "Street Taco" scent made from a savory essential oil blend of taco seasoning, garlic, black pepper, onion, and lemon. We. Are. Screaming.
Poo-Pourri Street Tacos, $14.95, available at Poo-Pourri
Fresh Direct’s Cauliflower Milk "Caulk"
"Finally, a chunky, lumpy milk to have with my morning coffee!" was merely one of the horrifying faux reviews from the grocery-delivery site’s fake product launch — yet, with the emergence of celery juice, is cauliflower milk such a far cry away from IRL food futures? We shudder at the "Caulk" smoothie thought.
Like what you see? How about some more R29 goodness, right here?
Apartment Gardening Is The Latest Trend In House Plants — But What Is It?
I "Marie Kondo’d" My Closet — & This Is What Happened
Grocery Runs In New York Are About To Change In A Big Way — & We’re Here For it
Source: Refinery29 – Elizabeth Buxton