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- Amazon has a number of different strategies and programs aimed at younger users.
- Teens and members of Gen Z have plenty of reasons to sign up for Prime, from free two-day delivery to deals on textbooks and online gaming platforms.
- Here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members.
- Visit Business Insider’s homepage for more stories.
Amazon is on a mission to encourage teen shoppers into its retail ecosystem.
The online shopping mega-hub offers a number of deals and features catered to young users, from special deals on textbooks to trial periods that appeal to their "try before you buy" mentality."
It benefits Amazon to turn young people into Prime subscribers because once people sign up for Prime, they are likely to stay members. In fact, 95% of Prime members surveyed in a 2017 report said they were likely to renew their memberships.
With that in mind, here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members.
Trial subscriptions give thrifty young users the opportunity to see what Amazon has to offer before making the full commitment
There’s no better way to grab a teen shopper’s attention than the words free and trial. As a notably financially-cautious generation, Gen Z-ers love to try before they buy. Amazon offers trial subscriptions to Prime Student at no cost for the first six months. Afterward, the price goes up to $6.49 per month with no cancellation restrictions.
The trial comes with all the benefits of Prime Student for free, including free two-day shipping, early access to deals and e-books, and unlimited music streaming, movies, TV shows, reading, and photo storage.
Amazon provides cheap renting options to college students who don’t want to drop hundreds of dollars on textbooks
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Instead of buying textbooks for classes and dropping hundreds of dollars in the process, students using Amazon Prime can now rent textbooks. Once they’re all done with them, students can send the rentals back at no cost to them.
The process is simple. Search for your textbook based on the author, title, or ISBN. Next, select rent or buy, and new or used. Once the purchase is completed, the rental should arrive within the free two-day shipping period. Shoppers have 30 days to return it for any reason and they will receive a refund.
Amazon Teen allows teenagers to shop and browse without their shopping histories being monitored
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Instead of always asking their parents and guardians for money, many teenagers would say that they like to be independent and have a certain amount of freedom, especially when it comes to shopping online.
Enter Amazon Teen, a program that allows teens to make purchases and parents to review and approve their orders. After teens place orders on their Amazon Teen accounts, parents can reply "Y" or "N" via text to approve or deny, and they can even set spending limits.
"The experience is meant to allow teens some control of their shopping experience, while allowing parents the final right of refusal on purchases," Joe Scartz, Velocity Commerce Group chief digital commerce officer, told Business Insider.
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