When packing for a vacation, it can sometimes feel like you have to pick to either dress for comfort or style. Are you going to feel relaxed in vaguely tourist gear (a backpack, sneakers, and shorts, anyone?) or get that really cute OOO ‘gram? Accommodating both needs (because let’s face it, vacation snaps are a need) is an art, and it happens to be part of Aimee Song’s job. Song travels constantly for work and has to look stylish doing it, so she’s become a pro at striking the balance.
Naturally, when she launched her debut full-fledged line Song of Style, she wanted to create pieces that integrate seamlessly in her life. “I didn’t want to create outfits that only look good in photos and then you can’t wait to take it off.” shared Song. “As an influencer, it is important for me to make my collection not about an Instagram outfit. I wanted to create outfits where you want to wear it the entire day and you want to wear it again.” Accordingly, her pieces work just as well in everyday life as they do when traveling. Recently Song and a group of her friends gathered in Portugal to celebrate the launch with Revolve, and the resulting photos are a testament to how well the collection looks IRL. And these weren’t just outfits put on for a quick photoshoot—rather, they were worn all day in comfort while exploring Lisbon’s best hidden gems. Scroll down to see and shop the best-selling collection, and if you’re as impressed with the line as this author is, check out how she started her namesake brand, straight from Song herself.
Source: Who What Wear – Kat Collings