It’s a funny story, actually. This article was originally supposed to be about the summer trends London girls—specifically, the stylish set that work at Who What Wear UK—simply won’t wear. As you can see, however, we’ve pivoted (and for the better, if you ask me). But why the change? Well, after a brief discussion with the team’s EIC, Hannah Almassi, I learned that there’s hardly a thing this group isn’t willing to test drive. As I later remembered, this is evidenced by their famed We Try Before You Buy series in which they do just that. And just when we thought they couldn’t get any cooler in our eyes…
Anyhow, back to today’s post. As a compromise of sorts, I got the ladies to sound off on the surprising trends they can’t even believe they’re into for summer—and they delivered. From refined neon to sporty sandals, simply continue on to read about their unexpected favorites and, of course, shop each one.
Up next? The 36 coolest things I’ve seen online all month.