We can’t help it—there’s just something so captivating about French-inspired beauty. Not surprisingly, certain cult-loved brands like La Roche-Posay, Bioderma, Nuxe, Klorane, and so, so many more have gained momentous popularity here in the United States. After all, who doesn’t want to remove their makeup, apply sunscreen, or drench their strands in shine like a chic Parisian? (Thought so.) But, there is a but.
During a recent dinner and wine date I had with one of my very favorite women, Marie-Laure of Fournier PR+Consulting (who also happens to be French—surprise!), we got on the topic of French beauty—two words that here in the U.S. have slowly morphed into a sought-after aesthetic and, eek, don’t hate me, a diluted, debatably basic category of beauty product.
Source: Who What Wear – Erin Jahns