Is your worst nightmare walking into a room and seeing someone else wearing the same thing as you—even if it’s just a purse? Do you love being the first to know about a brand or wearing something cool and having none of your friends be able to easily identify where you bought it? If none of these feelings sound familiar to you, you might very well still enjoy this story, but let’s just say you’re not my target audience.
For those who can relate, today, I’ve rounded up 12 brands that are either very new or have managed to stay under the radar, and specialize in designing unique pieces you won’t be seeing on anyone, let alone everyone else. From knits to bags to dresses to jewelry, I’m saying that these are the lines you’ll want to wear this spring and summer if compliments are your thing. To read about each one, follow them on Instagram, and, of course, shop along the way, just keep scrolling.
Up next? Trust me—buy these 22 things.