- Oral care is an important part of your overall health. Improper care can lead to irreversible emotional, physical, and financial consequences.
- There are quite a few startups out there that want to help you take care of your teeth before they reach the point of no return.
- Brands such as Quip (toothbrushes), Candid (aligners), and Twice (toothpaste) will get you excited to brush, straighten, and whiten your teeth, without overcharging you.
From prescription medication and eyewear to daily multivitamins and hair-loss treatments, consumer startups are tackling every aspect of your personal health. That includes oral hygiene — how you care for your teeth and gums.
In addition to emotional and physical consequences, there are financial consequences to practicing poor oral care. Compared to other health care services, dental care presents the highest cost barriers to the US population.
Oral care startups hope to keep you one step ahead of these barriers by getting you excited to brush your teeth or floss regularly. While a new electric toothbrush or toothpaste won’t be able to solve a cavity you already have, good habits like brushing twice a day with an effective toothbrush and flossing regularly are smart preventative measures to keep you out of the dentist’s chair beyond your regular check-ups.
New oral care brands are also tackling cosmetic procedures like teeth whitening and teeth straightening, which are often prohibitively expensive and inconvenient. By lowering costs and making at-home solutions, they give customers further reason to smile a little wider.
The following 11 online startups make toothbrushes, toothpaste, aligners, and other oral care accessories to help you take care of your teeth and smile:
Quip’s American Dental Association-accepted electric toothbrush has a sleek and simple design. The battery-powered brush is lighter, less bulky, and more travel-friendly than a traditional electric brush, but it’s still thorough in cleaning your teeth. The included mirror mount helps reduce bathroom counter clutter, while the affordable refill plan (which ships for free) ensures you’re always using an effective brush head.
What to buy:
- Metal electric toothbrush, $45 + $5 refill (every 3 months)
- Metal electric couples set, $75 + $20 refill (every 3 months)
- Kids electric toothbrush set, $30 + $5 refill (every 3 months)
Read more about Quip:
- I’ve been brushing with Quip’s electric toothbrush for over a year, and I still love it — here’s why
- Popular oral-care startup Quip has a new $25 electric toothbrush for kids — here’s what it looks like and how it’s different
Boka’s electric toothbrush features activated charcoal bristles to help limit bacteria growth and give you a pleasant brushing experience. Combine that with its toothpaste, which contains nano-hydroxyapatite (instead of fluoride) to naturally repair enamel, for a unique but effective twice-daily routine. You can choose from a variety of product bundles to subscribe to, or feel free to shop for brushes and accessories a la carte.
What to buy:
Read more about Boka:
Goby’s take on the electric toothbrush more closely resembles traditional designs, with its round oscillating brush head and storage stand. However, it charges by USB so it’s more portable, and there are always cool limited-edition designs (often in collaboration with artists) to shop. The brush offers two speeds, normal and sensitive. We recommend the subscription option, which is more flexible than those of other startups.
What to buy:
- Gold Electric Toothbrush, $80 + $6 refill (every 1, 2, or 3 months)
- Midnight Electric Toothbrush, $50 + $6 refill (every 1, 2, or 3 months)
- Rose Electric Toothbrush, $60 + $6 refill (every 1, 2, or 3 months)
Read more about Goby:
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