These days, dyeing your hair is as common as putting on lip balm or washing your face. In the last month, you’ve probably texted your colorist (yep, you have a colorist now) about going blonde like Priyanka Chopra, a copper-red like Katherine Langford, or even a chocolate-brunette like Emma Stone more than once. But changing up your color is a short-term goal with long-term effects. Not only does it change your mood, how you wear your makeup, and how you dress, but it also affects the kind of products that live inside your shower.Catering your wash-day routine to your newly dyed hair is crucial to making the $300 bill for partial highlights worth it — the better the shampoo, the longer the color will last. Unfortunately, no one has time to test out hundreds of color-friendly formulas. So, we tapped the hair experts to share their favorite shampoos for color-treated hair, ahead.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.The colorist:Dawn Tracey, colorist at Méche SalonThe shampoo: Redken Genius Wash Cleansing ConditionerYou’ve been bleaching your hair every five weeks for half a decade — and you love it! — but you hope to grow your hair past your shoulders at some point. Tracey suggests this cleansing conditioner that repairs fragile ends and leaves platinum hair soft and silky.Redken Genius Wash for Medium Hair, $35.2, available at SkinStoreThe colorist:Matt Rez, brand ambassador for Redken and colorist at Méche SalonThe shampoo: Redken Color Extend BlondageInvesting in a purple shampoo is a must for bottle blondes. Rez loves this formula because it counteracts brassy undertones while simultaneously cleansing and hydrating your hair.Redken Color Extend Blondage Color Depositing Purple Shampoo, $19.98, available at Ulta BeautyThe colorist:Aura Friedman, creative director and colorist at Sally Hershberger SalonThe shampoo: Shu Uemura Art Of Hair Essence AbsolueIf you see a platinum blonde in New York, chances are they probably visit Friedman regularly — and she almost always recommends a cleansing milk to her clients instead of a traditional shampoo. While typical suds strip hair of fresh color faster, a cleansing milk cleanses without sacrificing the natural oils your scalp needs.Shu Uemura Essence Absolue Cleansing Milk Conditioner, $58, available at Shu UemuraThe colorist:Mizz Choi, co-owner and colorist at Nova Arts SalonThe shampoo: Mr. Smith Balancing ShampooAn insider formula you’ve probably never heard of, Mr. Smith’s balancing, lightweight shampoo is one that Choi swears by. It also happens to smell “like heaven."Mr. Smith Balancing Shampoo, inquiries to purchase must be made directly on the brand site.The colorist:Mark William Selley, specialist color consultantThe shampoo: Olaplex No.4 Bond Maintenance ShampooSelley tells us that, for him, Olaplex is a must — that includes the brand’s newest shampoo launch. Selley specifically recommends this shampoo for new blondes (who are natural brunettes) looking to maintain the integrity of their hair after several rounds of bleach.Olaplex No. 4 Bond Maintenance™ Shampoo, $28, available at SephoraThe colorist: Aura FriedmanThe shampoo: R+Co Analog Cleansing Foam ConditionerColor-treated hair doesn’t have the time for build-up, because residual conditioner or serum sitting on strands can make color look dull. Friedman recommends this scalp-nourishing formula to avoid exactly that.R+Co ANALOG Cleansing Foam Conditioner, $30, available at DermStoreThe colorist: Matt RezThe shampoo: Redken Color Extend MagneticsCo-washes and purple shampoos are great, but not necessarily what you use every single time you wash your hair. For that, Rez recommends this sulfate-free formula that works like Olaplex to rebuild and strengthen the hair.Redken Color Extend Magnetics Shampoo, $19.98, available at Ulta BeautyThe colorist: Mizz ChoiThe shampoo: Oway Frequent Use ShampooAnother color-saving hero both Choi and and Selley recommend comes from Oway. While Choi praises it for the super-cleaning ingredients, Selley says that he prefers the gentle formula for its scent.Oway Oway Soothing Hair Bath, $36, available at Revive SalonsThe colorist: Mark William SelleyThe shampoo: Alterna Caviar Replenishing MoistureColor-treated hair should avoid sulfates as much as possible, so Selley suggests trying this color-guarding shampoo that keeps highlights bright and bold. It’s just an added bonus that it feels as luxurious as what you’d experience in the salon.Alterna CAVIAR Anti-Aging® Replenishing Moisture Shampoo, $52, available at SephoraThe colorist: Dawn TraceyThe shampoo: Virtue Recovery ShampooNot only does this formula maintain color, but it also strengthens your hair with a keratin complex that repairs splits ends and brittle roots.Virtue Labs Recovery Shampoo, $38, available at Virtue LabsLike what you see? 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Source: Refinery29