Knockout cat eyes, major blush, highlighter that somehow never looks extra: Given her track record of nailing any and all looks, we wouldn’t be mad if Zendaya was the face of every beauty brand. Now, the girl who has been inspiring our makeup for years (yes, years — and she’s only 22) has been awarded a much-deserved new contract with Lancôme, joining the ranks of Lupita Nyong’o, Julia Roberts, and Taylor Hill.
As the new face of the brand, we (and her 54 million other followers) can look forward to learning more about how Zendaya gets those smoke-show eye looks and what’s behind her makeup choices. Not to mention the fact that the proud feminist will have the opportunity to leverage the position to expand her education advocacy with the brand’s own literacy initiative Write Her Future — and we can hardly wait to see it happen.
Of course, this isn’t the multi-hyphenate’s first foray into repping a makeup brand: In 2016, she added to CoverGirl ‘s “Easy, Breezy, Beautiful” image in a campaign that made perfect sense for the teen star. Now, she’s gearing up to change the face of prestige beauty, too. In honor of Zendaya’s new gig, we pulled a few of our favorite looks from the star’s archives, ahead…
Yes, the hair is astonishingly good. But look again — anyone else have brow envy? Though the star eschews her usual intense eye-makeup look here for bright poppy lips worn with warm, peachy cheeks, she keeps it all balanced with brows that somehow look simultaneously strong and soft.
Photo: Dimitrios Kambouris/Getty Images.
It’s rare for Zendaya to wear red lipstick on the carpet, but when she does, it’s done right: paired with plenty of mascara, a flick of liner, and little else.
Photo: Jon Kopaloff/FilmMagic/Getty Images.
With all the nude palettes out there, neutral eyeshadow can feel a little tired. But leave it to Zendaya to make a warm-toned shadow look exciting again. Though it’s a style she turns to often, the renderings are never quite the same. In this look, worn at the 2016 Met Gala, a hint of sparse gold shimmer added to the lower lids, cheekbones, and the center of the lips makes the perfectly-blended look shine.
Photo: Larry Busacca/Getty Images.
It’s not easy to wear a gradient of purple and pink eyeshadow without looking a member of an ‘80s tribute band. But our girl pulls it off in spades, thanks to sharp liner that elongates her eye shape and a masterful blending job paired with neutral lips and cheeks.
Photo: Karwai Tang/WireImage/Getty Images.
A contoured lip is one of Zendaya’s hallmarks, but she usually goes for shades of nude. Here, at a celebration for Barbie, she fittingly pays tribute with a swipe of rare-for-her tulip pink. She makes the look her own with depth-creating contour coupled with monochrome makeup.
Photo: Jason LaVeris/FilmMagic/Getty Images.
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Source: Refinery29 – Erika Stalder