Business Insider/Hayley Peterson
- JCPenney CEO Jill Soltau said last week that the company is failing to adequately deliver on some fundamentals of "good retail."
- We visited two mall-based JCPenney stores in Richmond, Virginia, and found empty shelves, messy displays, and abandoned cash registers.
- Then we visited a third JCPenney located in a strip mall, and we were blown away by the flawless design, layout, and presentation.
JCPenney CEO Jill Soltau said last week that the department-store chain is failing to adequately deliver on some fundamentals of "good retail."
Soltau made the remarks on an earnings call in response to a question about what she’s learned since taking the helm at JCPenney in October, just two weeks before the start of the critical holiday quarter, during which JCPenney’s same-store sales fell 4%.
We recently visited two JCPenney stores in Richmond, Virginia, and saw empty shelves, messy displays, and abandoned cash registers. The stores, which both anchored enclosed shopping malls, felt outdated and far too large.
Then we visited a third JCPenney store located in a strip mall, and we were blown away by the flawless design, layout, and presentation:
First, let’s tour the shopping mall-based stores.
Business Insider/Hayley Peterson
We spotted clearance signs throughout these stores, signaling the company’s ongoing efforts to clear out inventory, as Soltau discussed on the earnings call.
Business Insider/Hayley Peterson
These efforts seemed to be working a little too effectively in the shoe department of one store.
Business Insider/Hayley Peterson
See the rest of the story at Business Insider
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SEE ALSO: JCPenney is ripping appliances from stores — and these photos reveal why
Source: Business Insider – hpeterson@businessinsider.com (Hayley Peterson)