We looked through Walmart CEO Doug McMillon’s social media, and we can see why he earned the title ‘most connected CEO’

Ivan De Luce/Business Insider

• Social media is the fastest way to connect with potential customers.
• According to the Connected Leaders Survey by global business advising firm Brunswick Group, Walmart’s Doug McMillon is the most connected CEO.
• We looked through his three main social media accounts to see why he earned the top spot, and what other chief executives can learn from his techniques.
• Visit Business Insider’s homepage for more stories.

Being a CEO isn’t just about leading a company — it’s about being the face of that company.

According to a recent study by global business advising firm Brunswick Group, the most connected CEO in the S&P 500 and FTSE 350 is Doug McMillon, president and CEO of Walmart. 

The study, known as the Connected Leadership Survey, aimed to find which CEOs were the most connected on social media, specifically on Facebook, Twitter, Instagram, and LinkedIn. Other factors in the study were verification, activity on those sites, and whether they had an updated Wikipedia page.

As Walmart’s CEO for the last five years, McMillon has embraced social media, using it as a place to represent the company and to show the world what the daily life of a chief executive looks like. A spokesperson for the retail giant told Business Insider that McMillon handles all of his own digital platforms, and only gets help from Walmart’s social media team if his schedule is especially busy.

Here’s why McMillon earned the highest score on the Connected Leadership Index:

There are 4 things social-media-savvy CEOs do to help them stand out.

Brunswick Group

We looked at Brunswick’s study and found four things the most connected CEOs had in common:

1. They published an online biography
2. They developed a plan on how to meaningfully engage with audiences on one social media site
3. They became active users of one social media platform
4. They connected with their audience

The study also stated that "a majority of American employees believe that communication on social media from a CEO can make either a very or somewhat positive impact on the company’s overall effectiveness (66%)."

McMillon has a detailed Wikipedia page.

Ivan De Luce/Business Insider

While most CEOs are hard to track down online, McMillon has an informative Wikipedia page.

The page features a high-quality photo, a detailed description of his early life, work history (most of it at Walmart), education, and personal life. 

McMillon is verified on his accounts.

Ivan De Luce/Business Insider

McMillon opted to use Facebook, Instagram, and LinkedIn, but not Twitter (although Walmart itself has a Twitter account).

The Brunswick study mentions that verification was one of the factors they used to determine which CEOs had a stronger social media presence.

See the rest of the story at Business Insider

See Also:

• 10 top CEOs with the best social media presence, ranked
• 4 things the best CEOs do on social media to make authentic connections with their followers
• The 13 top Fortune-ranked companies for LGBTQ employees

SEE ALSO: 10 top CEOs with the best social media presence, ranked

Source: Business Insider – ideluce@businessinsider.com (Ivan De Luce)