Specifically, the Astroworld superstar and the Minnesota-based manufacturer are working together to release a special-edition line Of Reese’s Puffs cereal boxes. Although this product’s exterior packaging will be different, the pairing’s collaborative effort does not involve changing the taste and flavor of the standard Reese’s Puffs cereal. Travis Scott reportedly handled the design of the packaging, taking his inspirational cues from his Cactus Jack record label and the artwork that adorns his latest studio album. These new boxes will also carry a different price-tag: $50 USD.
Taking to Instagram to announce his foray into the world of breakfast cereals, Travis Scott originally debuted the news by posting a shot of himself and two boxes of his Reese’s Puffs cereal boxes in front of a Range Rover, with the caption "Sweet Sweet" as his only statement.
You can take a look at Travis Scott and General Mills’ new Reese’s Puffs cereal-box collaboration below courtesy of Scott’s original Instagram announcement. The first run of these boxes will be available for purchase starting this Tuesday, June 25 via Travis Scott’s official website.
For more, revisit Travis Scott’s recent take on the Air Jordan 1 Low.