Facebook/Gucci
- Global fashion-search platform Lyst released its latest ranking of the world’s top fashion brands online for the fourth quarter of 2018, and it shows that luxury brands are dominating.
- Gucci, Balenciaga, and Versace all had leading positions in the top 10 ranking.
- See the full list below.
Luxury fashion is having its moment in the sun.
On Wednesday, global fashion-search platform Lyst released its latest ranking of the world’s top fashion brands for the fourth quarter of 2018, and luxury brands such as Gucci, Balenciaga, and Versace dominated.
This fits in with recent data from The NPD Group, which showed that dollar sales of luxury fashion in the US market specifically have increased by 50% in recent years, with substantial growth in sales of expensive apparel and footwear.
Read more: Luxury fashion is booming, and it reveals a dark truth about the American middle class
"The luxury market is evolving, new brands are getting attention, and online retailer platforms are elevating the competitive landscape," Marshal Cohen, chief industry advisor for NPD, said in a statement accompanying the report.
To put together the ranking, Lyst analyzes the online-shopping behavior of more than five million consumers a month, monitoring how these shoppers search, browse, and buy fashion across 12,000 designers and stores online. The report also takes Google search data and social media mentions and engagement statistics into account.
Find out which brands were featured below:
10. Burberry
Facebook/Burberry
Despite skepticism around its turnaround efforts, Lyst data shows that Burberry’s "revamped look" is resonating well with customers, the report said.
The brand has come under new management after longtime creative director Christopher Bailey left the company last year.
According to Lyst, Burberry has been rolling out limited-edition drops, which are exclusively shoppable on Instagram and Chinese messaging app WeChat. These have been selling out in a matter of hours, the report said.
9. Valentino
AP Photo/Thibault Camus
Thanks to Gwyneth Paltrow, Valentino had a buzzy start to the fourth quarter. The actress-turned-businesswoman wore a Valentino dress for her wedding in September.
8. Vetements
Matches Fashion
Vetements continues to hold its place in the top 10 list. It experienced a spike on social media after Tilda Swinton wore a red Vetements dress to the Sitges Film Festival in Spain in October.
See the rest of the story at Business Insider
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Source: Business Insider