These 6 charts show how Apple has transformed itself into one of the biggest investors in R&D in the world (AAPL)

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Apple has become one of the biggest investors in research and development in the world.
It has consistently upped its R&D spending every year for the last 20 years.
Lately, it’s also been increasing the portion of its revenue it devotes to research.

In recent years, under CEO Tim Cook, Apple has quietly ramped up its research-and-development efforts so that it now has one of the best-funded programs in the world.

As Cook told shareholders recently at the company’s annual meeting, Apple is trying to make some big bets on the future of technology, some of which will pay off while others don’t. To that end, company researchers are working on everything from self-driving cars to new computer chips to augmented-reality software and devices.

Read this: Apple is now one of the biggest investors in research and development, and critics are wondering what it’s getting for its money

The company didn’t always place such a big emphasis on research. In the past, instead of developing its own technology, Apple was best known for taking technologies developed elsewhere and turning them into polished consumer products.

These charts illustrate how Apple’s research efforts have changed over the years and how they now compare with those of its corporate peers:

Apple has consistently upped its research investment

Shayanne Gal/Business Insider

Steve Jobs famously slashed Apple’s R&D budget when he returned to the company in the late 1990s. Since then, though, the iPhone maker has increased its research budget every single year.

In its last fiscal year, Apple spent $14.2 billion on R&D. That’s more than Apple’s entire revenue 15 years earlier.

But the portion of its revenue Apple has devoted to R&D has gone up and down over time.

Shayanne Gal/Business Insider

Around the turn of the century, Apple was spending well more than 5% of its sales on R&D as it tried to recover from its near-death experience in the late 1990s. That investment resulted in a string of hits — the iPod and iTunes and later the iPhone and iPad — that turned its business around and turned Apple into a tech giant.

As Apple’s sales soared, its R&D investment didn’t keep pace and reached a nadir in its 2012 fiscal year, when the company devoted just 2.1% of its revenue to its research effort. Since then, though, the company has been gradually devoting more and more of its sales to R&D. In its last fiscal year, Apple spent 5.4% of its revenue on research and development — the highest allotment for its R&D effort in 13 years.

Apple still devotes far less of its revenue to R&D than other big-tech companies

Shayanne Gal/Business Insider

Despite its ramp-up in research spending, Apple’s effort still trails behind many of its big-tech rivals. Companies such as Facebook, Alphabet, and even Netflix spend much larger portions of their revenue to R&D than does Apple.

Of course, what counts as a research-and-development expense can vary widely between companies and even within them. At Apple, it includes researchers working on its self-driving car effort and developing computer chips for future devices. At Facebook, it includes engineers who are tweaking existing features on its social-networking service.

See the rest of the story at Business Insider

Source: Business Insider – twolverton@businessinsider.com (Troy Wolverton)