Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear’s parent company, Clique Brands, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned. We’ll be releasing new episodes on Mondays.
Acting on not one but two hit shows may be satisfying enough for some, but Pretty Little Liars and You star Shay Mitchell is determined to pursue a variety of other interests. She’s already written a YA novel and has developed a successful YouTube lifestyle channel, but now she’s pivoting once again to travel entrepreneurship with her brand Béis. On the newest episode of Second Life, Mitchell talks to host Hillary Kerr about her numerous career transitions and why she started her new brand.
When asked about the strategy behind Béis, Mitchell explained that it was important to design true essentials. "I wanted to come out with the basics first," Mitchell says in the podcast. "If I were to come out with 30 different items, that would be very overwhelming for the consumer. Everybody needs a backpack. Everybody needs a weekender and passport holder. And from that, we just kind of came up with the assortment that we had for our first launch." The collection also includes four other basics: a duffle bag, luggage tag, a spill-proof bag for liquids, and a cosmetics case.
"I came out with this to create something that was functional, chic, and affordable," Mitchell told Kerr about the brand. And we have to say: mission accomplished. Subscribe to Second Life on iTunes to listen to the episode and scroll down to shop Mitchell’s brand.
Next, find out how Kendra Scott built a billion-dollar brand.
Source: Who What Wear – Erin Fitzpatrick