Julio Cortez, File/AP Images
- Target has hiked its starting wage to $13 an hour, it announced Thursday.
- The company’s announcement comes amid retail’s ongoing war for talent.
- Previously, Target declared that it intended to raise starting wages to $15 an hour by 2020.
- Visit Business Insider’s homepage for more stories.
Target is bumping its wages yet again.
The retail chain just announced that it is raising its minimum starting pay to $13 an hour, up from $12 an hour. The new minimum wage will take effect in June.
This pay increase demonstrates that the retailer is on track to fulfill its promise to raise starting wages to $15 an hour by 2020.
And it’s not just good news for store workers and prospective hires. Target’s chief human resources officer Melissa Kremer said in a statement that the company’s previous wage increases have given the company a major boost.
"Take this past holiday, when we set out to hire 120,000 seasonal team members to support our teams during the big shopping rush," she said in a statement. "We were able to start them all at $12 or more — and that helped us reach our seasonal hiring goal ahead of schedule, which gave our teams a lot of extra time to train and prepare for our busiest season of the year. It made a big difference, and our holiday results clearly show what an excellent job they did."
Bob Phibbs, CEO of New York-based retail consulting firm The Retail Doctor, said that Target is taking the right approach to attracting top talent in a tightening labor market: "The desire is to become the employer of choice, not the employer of desperation."
Phibbs said that the trend of retailers upping their minimum wage isn’t a matter of companies mimicking Amazon’s $15 minimum wage. In the wake of Amazon’s wage hike, Target and Costco have announced pay bumps, while fast-food giant McDonald’s recently declared that it would stop lobbying against minimum wage raises, according to the New York Times.
According to Phibbs, this phenomenon has more to do with retailers’ success with investing in both stores and in employees.
"The future is still going to be being more human in an increasingly technological world," he told Business Insider. "That’s going to take people — and it’s going to take the right people. Not someone who just shows up for a shift."
In this tight labor market, unhappy, underpaid employees will most likely lead to increased turnover within the stores.
"If you can’t keep your employees in the store, how are you going to keep shoppers?" Phibbs said.
Are you a Target employee with a story to share? Email acain@businessinsider.com.
NOW WATCH: Target now sells $5 wines — here’s how it compares to Trader Joe’s cheap wines
See Also:
- Consumers claimed that a defect in a popular stroller led to crashes, broken bones, and gashed faces — but Trump’s CPSC reportedly refused to pursue a recall
- I ordered the same items from Amazon and Walmart to see which one does e-commerce better — and they both had major flaws
- Costco is selling more cars than ever before by offering one key perk
SEE ALSO: Target is raising its minimum wage as part of its latest barrage in the war for talent
SEE ALSO: 8 celebrities who love to shop at Target
Source: Business Insider – feedback@businessinsider.com (Áine Cain)