Retail, Victoria's Secret, Lingerie, BI Select, LB

Only one out of 5 women prioritize ‘sexiness’ when bra shopping — and it reveals a giant problem for Victoria’s Secret (LB)

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Business Insider/Mary Hanbury Victoria’s Secret is losing relevancy with customers, according to a new survey from Cowen & Co. More than half of Victoria’s Secret shoppers (51%) said in a recent survey that the lingerie brand stands for "sexiness." Just 17% of shoppers identified "sexiness" as their top priority when bra shopping. More important priorities […]

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