Retail, Taco Bell, KFC, Yum Brands, McDonald's, Middle Class, BI Select, BI Photo, Hollis Johnson, Fast Food, MCD, YUM

The death of the American middle class and rising costs have forced fast-food chains like McDonald’s and Taco Bell to try new strategies in their quest to win over budget shoppers (MCD, YUM)

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Hollis Johnson/Business Insider America is seeing an economic "bifurcation," with many people being left behind even as the economy thrives, according to Greg Creed, the CEO of Taco Bell, KFC, and Pizza Hut parent company Yum Brands.  As a result, chains like Taco Bell and KFC are doubling down on value to win over budget […]

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