Retail, hard seltzer, Four Loko, White Claw, BI Select, Beverages,

White Claw won over the “bros.” Now, Natty Light, PBR, and Four Loko want to win them back with even boozier hard seltzer.

August 17, 2019 By musthavesla

White Claw In the past week, Natural Light, PBR, and Four Loko have all announced plans to roll out hard seltzers. Hard seltzer has exploded into the mainstream, boosted by "bros’" love for White Claw. As bros ditch beer, brands like Natural Light and PBR are looking to hard seltzer to win over younger male […]