Brian Ach/AP Images for Coca-Cola Samantha Lee/Business Insider Netflix is paving the way for more marketing tie-ins to streaming shows, marketing and agency execs who have worked with Netflix and its productions told Business Insider. But the streaming giant is still figuring out how to weave brands in and around its shows, and how close […]
Netflix could drastically cut its cash burn with a Spotify-like model that includes an ad-supported free tier (NFLX)
Philippe Huguen/AFP/Getty Images Samantha Lee/Business Insider Netflix has resisted introducing advertising to its platform, but it could be missing out on a lucrative source of revenue. The streaming service could bring more than $1.3 billion in revenue per year by 2021, if it introduced a free tier akin to Spotify in the US next year, […]