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Juul plans to use its new link to the maker of Marlboros to market directly to smokers — and even advertise in cigarette packs (MO)

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Sarah Johnson/Flickr In a recent $13 billion deal, Altria, the company behind Marlboro cigarettes, acquired a 35% stake in e-cigarette startup Juul Labs. The deal is expected to extend the reach of both companies. Juul gets to market to cigarette smokers and Altria gets access to the standout e-cig brand. As part of the partnership, […]

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