Blue Apron Blue Apron is testing an on-demand, same-day delivery service in the Bay Area in a bid to attract more lucrative customers and turn a profit. The trial is its latest effort to attract "high-affinity" customers who order more, spend more, and don’t quit its service. Blue Apron’s revenue shrunk 28% in the first […]
Blue Apron is testing same-day delivery in a bid to get back on track after a terrible year
Blue Apron Blue Apron is testing an on-demand, same-day delivery service in the Bay Area in a bid to attract more lucrative customers and turn a profit. The trial is its latest effort to attract "high-affinity" customers who order more, spend more, and don’t quit its service. Blue Apron’s revenue shrunk 28% in the first […]