Features, BI Prime, Ad Tech, Marketing Technology, GDPR, CCPA, privacy regulation, Digiday Deal, BI Graphics, Yutong Yuan,

Sweeping regulations like California’s upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

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Epsilon; LiveRamp; Sourcepoint; Perksy; Yutong Yuan/Business Insider As regulation and privacy laws start to take shape, marketers are turning to advertising and marketing companies to help them prepare. These companies are selling marketers software and other tools that help collect, store, and use first-party data. Business Insider asked advertising agencies and investors to identify the […]

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