Viewers are fleeing for Netflix. The ones who stay are older than the group prized by advertisers. Here’s a look back at the troubled 2018-19 season. Source: NYT > Business – JOHN KOBLIN
NBC Makes a Nostalgic Pitch to Advertisers at Radio City
The network promotes TV veterans (Fran Drescher! Brian Williams!) while noting that it’s pushing back the start date of its streaming service. Source: NYT > Business – JOHN KOBLIN, MICHAEL M. GRYNBAUM and EDMUND LEE
Colbert Beats Fallon for First Time in Key Ratings Demographic
The CBS late-night host, who has led in total viewers for more than a year, beats his NBC rival for the first time in viewers 18 to 49 years old. Source: NYT > Business – JOHN KOBLIN