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Marketers say that Amazon’s advertising business is difficult to navigate. Here’s why the company thinks the ‘chaotic’ structure actually makes sense.

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Amazon Amazon’s advertising business is growing, particularly in video advertising and measurement. But its ad business is spread across several teams, which can make it hard for advertisers to negotiate. Colleen Aubrey, global VP of performance advertising, said this structure keeps teams focused on specific products. See the full list of the 100 people transforming […]

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