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‘The stakes have gotten higher’: MediaMath is trying to block ad fraud before it happens and will offer vetting tools for free to advertisers

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Reuters / Fabrizio Bensch Ad-tech company MediaMath is working with anti-fraud firm White Ops to block ad fraud before advertisers run campaigns. MediaMath says that it will offer the tools to advertisers for free across all of its ad formats including mobile app, display, video and connected TV. The tactic is becoming increasingly common among […]

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