Justin Sullivan/Getty Images An increasing number of retailers are investing in omnichannel programs in stores, like mobile point-of-sales and buy online, pick up in-store. Stephan Schambach, CEO of NewStore, said the biggest mistake retailers make is rushing to roll out too many buzzy digital programs at once. He said other common mistakes include thinking there’s […]
Experts say these are the biggest mistakes retailers make when merging their store and online experience
Justin Sullivan/Getty Images An increasing number of retailers are investing in omnichannel programs in stores, like mobile point-of-sales and buy online, pick up in-store. Stephan Schambach, CEO of NewStore, said the biggest mistake retailers make is rushing to roll out too many buzzy digital programs at once. He said other common mistakes include thinking there’s […]