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LiveRamp just acquired a startup to help marketers get ready for the looming headache of privacy regulation

April 11, 2019 By musthavesla

John Lamparski/Stringer Ad-tech firm LiveRamp has acquired Faktor, a small Dutch tech firm whose consent-management software is used by European publishers and brands to collect data. LiveRamp plans to use the acquisition to help marketers prepare for regulation like the forthcoming California Consumer Privacy Act that will change how marketers collect and store data. LiveRamp’s […]

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