PepsiCo Pepsi is navigating soda’s image problem by diversifying its portfolio to products like Bubly and adopting a challenger mindset, according to its vice president of marketing, Todd Kaplan. Kaplan told Business Insider that the brand was taking a page from the playbooks of Burger King and Domino’s in being disruptive. He also said Pepsi […]
Americans are ditching fizzy, sugary sodas more than ever before. Pepsi’s marketing head is adopting a challenger mindset to survive. (PEP)
PepsiCo Pepsi is finding a way around soda’s image problem by diversifying its portfolio to products like Bubly and adopting a challenger mindset, said its VP of marketing Todd Kaplan. Kaplan told Business Insider said the brand was taking a page from Burger King and Domino’s playbooks in being disruptive. He also said Pepsi learned […]