Advertising, DTC brands, BI Prime, Digiday Deal,

Direct-to-consumer brands that built their businesses without traditional advertising are now embracing it in key ways to fuel growth

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Casper As DTC brands grow and scale their businesses, many are taking a page out of the traditional brands’ playbook. Many are not only embracing traditional advertising like TV more than ever before, but are also hiring key executives with traditional backgrounds to chart their next phases of growth. TV and other traditional mediums help […]

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