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Hershey’s bet on in-housing is yielding sweet results, with overhead costs down 25%, output up fivefold and over $4 million saved in agency fees

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_ FOOD INSIDER/YouTube The Hershey Company’s CMO Jill Baskin overhauled the brand’s marketing department and launched its in-house agency C-Sweet in July 2018. The agency handles everything from research and creative development to production and media planning and buying for big and small brands in Hershey’s portfolio.  C-Sweet has resulted in the company reducing overhead […]

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