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P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees

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Neil Hall/Reuters Procter & Gamble chief brand officer Marc Pritchard thinks his crusade to overhaul digital advertising is working. "We’ve really changed the way we work, and managed to save upwards of $1 billion in agency fees and production costs," Pritchard said in a recent interview with Business Insider. Like other advertisers, P&G has taken […]

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